jump to navigation

Buy my book: Mindshare to Marketshare

I wrote this book (buy it on Amazon) for entrepreneurs building Unicorns – those high velocity software-driven businesses that break into the big time.

The book is about Sales & Marketing and will be most useful for:

First you win Mindshare.

Convincing complex enterprises to do big-ticket deals during times of disruptive change requires a lot of intelligence. You need to define your market before you can lead it and then you need thought-leadership selling to execute on that. Marketing is no longer cute jingles and selling is no longer the foot in the door.

Then you win hearts – all sales are emotional.

Then you can win budgets.

Then you can win MarketShare.

I have published a couple of chapters free on this blog. I have also published a few “bonus chapterettes”. These are short chapters that I created after the book was published. To get both, just click on the Mindshare to MarketShare category on the right of this blog.

You can buy the book on Amazon for $28 (“a screaming bargain for a lifetime of experience and a year of writing”).

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: