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When Did Big Data Become Data Science And Does Anybody Care? July 26, 2014

Posted by bernardlunn in Uncategorized.
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I promise to keep this brief, it’s just an out take from another post I am working on. I have stopped seeing pitches for Big Data. They are now pitches for Data Science. Ho, hum, what’s the game? I think it is simply the realization that the “Big Data” roller-coaster is careening down towards the Slough of Despond. So you want to re-name it. 

I think Big Data is an enabler for Mobile, which is a real disruptive wave of change. Unless Big Data is delivered within context to what consumers need right now, it is just another “digital land-fill”. This will need major innovation at the mobile UX layer and at the back end computer science layer. 

 

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1. Notable quotes about Apple, Amazon, Microsoft and others in the software industry ecosystem | Sandhill - July 27, 2014

[…] will need major innovation at the mobile UX layer and at the back end computer science layer. — Bernard Lunn, serial […]


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