Why I Am Returning To My WordPress Blog May 4, 2011Posted by Bernard Lunn in B2B Media, Blogging, Journalism.
I was late to blogging, around 2007, but had written a lot in other media. I started with WordPress, then wrote for Read Write Web, SemanticWeb and SmallBizTrends.
I have no intention of monetizing via advertising, so I don’t care about page views (that is only a vanity stat). Nor do I have any single business objective, so I don’t feel the need to be disciplined about writing every day. I really do write for fun, I enjoy writing. It is a way to organize my thoughts. But it is also, hopefully, a conversation. I want to engage in a dialogue with people who are “thinking along the same lines”, even if they tell me I have got it totally wrong (I love changing my point of view).
So, the question is not whether I should blog. It is whether I should blog here, or on some high traffic site. A few years ago, it was different. Then it was obvious that you should blog as a guest author on a high traffic site. Four things have changed my mind on this:
- Google is indexing my blog posts within less than a minute. Yep, this no-name blog is being indexed almost in real time! I tested this myself. I assume this is because WordPress adopted RSSCloud.
- I tested on a blog network that lets guest authors post freely (SeekingAlpha) and on this blog and the number of page views was almost the same.
- I asked some blogs that have a restricted guest author policy and found that I had to write in a way that fit within their editorial guidelines. If I wanted to be a professional writer, that would have been a useful exercise. But I am determined to remain amateur in my writing and want the freedom to write what I want, when I want.
- New style aggregators such as Hacker News and Techmeme have a way to submit posts, so you can alert a specialized audience on a post by post basis. Hacker News found me about a year ago when my post on “punk manufacturing” was discovered and yesterday I submitted something that got a great conversation going. Methinks Techmeme is more news-driven and that’s not my game, but lets see.
This tells me that it might be possible to get the blogging magic quadrant – freedom on one axis and engaged audience on the other.