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Page Flakes replacing MyYahoo – what else? July 24, 2007

Posted by Bernard Lunn in Blogging, Online Advertising, social networks, start-ups.

MyYahoo has been my start page since 2000 and it has been great, but I wanted to try out the alternatives. I opted for PageFlakes as I saw management came from Yahoo so I thought it might be an intuitive switch. In 30 minutes I had my new start pages on PageFlakes. So it certainly meets the ease of adoption criteria. Here are the obvious benefits:

  1. Gmail in my start-page. As I started to use Gmail it started to become my home page, which was not what I wanted. Will I be locking myself out of Google widget ecosystem? I think that Widgets will be neutral to start-pages/social networks so I can get the best in whatever start page I choose.
  2. Personalized WorldClock, another simple time-saver, no need to open another window/tab.
  3. Changing layout is easier than in MyYahoo. Not a big deal as I don’t do that often.

In summary, ease of adoption = good, impact = nice to have but minor. Would I have switched if I was not interested in researching new technology? Probably not. I wonder if they get switchers or new users? This matters because it seems that in America at least the new users are not getting start pages they are going to social networks.

I notice that PageFlakes is from Germany and NetVibes (their main competitor) is from France. Do young Europeans use start pages more than social networks? If so will PageFlakes add social/colloboration features that are compelling? What I have seen so far was not that useful to me at least.

I think that WordPress i.e. my Blog is a more natural collaboration tool than my start page. I use my start-page to consume. So I consume RSS feeds from people who I want to keep track of on my start page and I create RSS deliverable content on my Blog for people who want to see what I am doing/thinking. There is no reason why producing and consuming need to be in one tool.



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