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Micro Trends

Here – in no order of importance – is my list of 11 Micro Trends:

  1. Transparency.
  2. Relocalization.
  3. Reduced power of gatekeepers.
  4. Micro-trend Slopes replace Chasms
  5. Changing balance of power between big and small businesses.
  6. Self-organizing networks beat command and control structures.
  7. The end of mass markets.
  8. The reduction in information arbitrage fees.
  9. Ad $$$ will flow to measurable ROI models.
  10. Bubbles will form and pop faster.
  11. The end of 10 point lists.

Make the trend your friend

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